Multi-sensory marketing

The customer experience within the shop goes through several emotions, several perceptions which can be sublimated by the provision of multi-sensory technologies which goal is to intensify our senses such as hearing and smell.

Sound Marketing: marketing professionals have long understood the incontrovertible value of hearing, and that the latter should absolutely be used in every communication campaign.

Smell Marketing: from early childhood, you acquire smell memories and they last several years, while visual memories only last a few months. It is thus essential to call upon this sense when you want to emphasize a product or a brand.

CPIGLOBAL’s work is thus to look for what could stimulate one of the customer’s senses and then to find solutions and develop pleasant sensations.