From the design to the development of communication tools, the brands, when thinking about marketing strategies, combine different marketable techniques which enable them to display the product or service for sale to the potential buyer, under optimum material and psychological conditions.

Integrated into CPIGLOBAL since 2002, merchandising is, first and foremost, a “frame of mind” built on experience and which is structured around good practical experiences on the ground. Via a partnership approach which relies on a pragmatic, rigorous and creative methodology, it combines a marketing ethic and a commercial know-how.